Hip East Side Eatery Imposing Instagram Regulations

SILVERLAKE, LA — Come for the grub, stay for the draconian instagram policy. Wait, what?

Instagram Valencia_v2In an effort to maintain its branding across all social media, the upscale, hipster, café-crossover Morsl is imposing new regulations for any patrons who take instagram photos within the confines of the restaurant. Net neutrality, anyone?

Thought Potato was able to get its hands on a copy of the leaked list of regulations, which range from the obvious (no use of camera flash) to the insane (if a latté and food are photographed together, the plate of food should occupy the center of the frame with the latté positioned in the top left corner).

Some of the other regulations include: limiting customers to the use of the ‘Valencia’ filter, birds-eye angle only for food shots, no close-ups of beer in a glass, saturation should not exceed ’15’, and any photos of the restaurant should have a symmetrical, well-balanced composition that emphasizes sharp, clean lines. Ummm, check please!

Owner Chuck Lang defended his restaurant’s new social media protocols, saying, “Morsl is a living art space. We feel that allowing our customers free reign with their instagram choices results in a deliberate misrepresentation of our natural aesthetic and undermines our entire brand.”

“Someone recently posted a photo of the restaurant using the ‘Nashville’ filter. If you can’t tell that we’re clearly a ‘Valencia’ then we don’t want you as a customer,” he added.

The east side café in the heart of Silverlake has become a local favorite for its inventive, single-origin craft cocktails, its new take on the beignet (hint: think bacon), and its industrial, Americana-craftsman decor. The eatery has over 1,000 instagram followers.

We caught up with instagram user “Table_For_Yum”, who has blogged about Morsl on several occasions. She welcomes the new regulations and thinks following the protocols will be a breeze.

“Anyone who has any instagram sensibility will already follow these regulations without thinking. This guarantees that I won’t have to see some rando’s selfie in my feed when all I want to see is heart-shaped latté art.”

The regulations go into effect at the end of the week. Some instagram users are already protesting the policy with the hashtag “#filterfreedom” and posting terrible photographs of their food. Lang assures us that he will be quick to block any users who apply the hashtag to their posts, citing Morsl as a privately-owned business that has the right to protect its image. Messiah complex, much?

What do you think? Should restaurants be allowed to police their own instagram presence? Or does it infringe on our most basic artistic rights? Sound off in the comments!